Revenue and GTM Engineering
Turn scattered sales and marketing tools into one reliable pipeline engine.
Most sales teams don't lose pipeline because of low demand. They lose it to friction: disconnected CRMs, missing company data, slow lead routing and manual reports. We engineer the technical foundation beneath your go-to-market, with automatic enrichment, lead scoring, fast routing and reporting your leadership can trust.
What we start from
- Revenue target
- CRM data
- Market signals
- 1Audit
- 2Model
- 3Automate
- Trusted data
- Routed pipeline
- Live reporting
What you own
When your sales systems don't scale, revenue leaks.
Hot leads wait in a queue.
Manual sorting and broken routing rules mean new leads wait hours or days before they talk to the right rep.
Leaders don't trust the CRM.
Duplicate records, unclear stages and missing attribution turn every pipeline review into a debate.
Reps do admin instead of selling.
Reps research accounts by hand, and RevOps rebuilds the same spreadsheets every week.
Everything your revenue system needs.
CRM setup and rules
HubSpot or Salesforce configured around how you actually sell: clean data, clear stage rules and automatic handoffs.
Learn moreEnrichment and scoring
Clay and n8n workflows that add company and buying-signal data to every record, and score fit and intent automatically.
Learn moreFast lead routing and ABM
Leads reach the right territory or rep within minutes, plus automatic plays for your target accounts.
Outbound systems
Separate sending domains, good deliverability, signal-based targeting and sequences that sync with your CRM.
Learn moreRevenue reporting
Live dashboards for pipeline velocity, conversion and forecast, designed for your CRO, CFO and investors.
Retention and expansion alerts
Account health scores and usage alerts that show churn risk and upsell chances to your customer success team.
Tools we work with
- HubSpot
- Salesforce
- Clay
- n8n
- Make
- Apollo
- Smartlead
- OpenAI
- BigQuery
- Looker Studio
From audit to a live system, one release at a time.
- 01
GTM systems audit
We map your funnel, CRM setup, data sources and slow spots to find where pipeline leaks.
- 02
Solution design
You get a written spec and a prioritized roadmap.
- 03
Phased delivery
We implement, test and release in small, reviewable increments, together with your sales and RevOps teams.
- 04
Ongoing optimization
Monitoring, deliverability care and new GTM plays on a monthly retainer.
Pick the right starting point.
- Audit
GTM systems audit
A full review of your CRM, data flows and funnel leaks, with a prioritized roadmap.
Book an audit - Project
Fixed-scope GTM project
We set up your CRM, enrichment, scoring, routing or reporting from start to finish, against a fixed scope.
Scope a project - Retainer
Ongoing GTM engineering
A set amount of GTM engineering each month for improvements, new outbound plays and reporting.
Discuss a retainer
Frequently asked questions.
What is GTM engineering, and why does it matter?
GTM (go-to-market) engineering brings software engineering to your sales and marketing stack. Instead of adding more disconnected tools, we engineer the APIs, data flows, enrichment and CRM logic that let marketing, sales and customer success work from one automated system.
We already have a RevOps manager. How do you work with them?
RevOps leaders own strategy, territories, pay plans and rules. They rarely have the capacity or engineering depth to implement API integrations, enrichment pipelines and routing. We act as their technical delivery partner.
Will you push us to replace our CRM or tools?
No. We simplify first. We work with both HubSpot and Salesforce and focus on getting full value from the licenses you already pay for. We only suggest a new tool when the return is clear and written down.
How soon will our sales team see results?
The audit shows quick, high-impact fixes right away. During delivery, we release improvements in small increments, so your team gets faster routing and cleaner data before the project ends.
How do you protect our customer and pipeline data?
We sign a mutual NDA and a GDPR data processing agreement before we get access. We use named accounts with MFA, ask only for the access we need and remove it all when the work ends.
Related services.
Remove the friction from your revenue engine.
Start with a focused GTM systems audit and a written, prioritized plan.